Christina Kounelias has been promoted to executive vice president of marketing at New Line and will report to the studio's domestic marketing chief Chris Carlisle.

In the newly created position Kounelias will work closely with Carlisle to oversee a newly created marketing department infrastructure and continue to oversee the studio's publicity, corporate communications and awards campaigns.

The move follows the summer success of Hairspray and comes as New Line prepares the fantasy adventure The Golden Compass.

Kounelias joined New Line in 1991 and rejoined in 2001, since which time she has served as executive vice president of publicity and corporate communications.

In between her stints at the studio, she was the senior vice president of publicity and corporate communications for Fox Broadcasting.