Jeffrey Sagansky has been elected co-chairman of Peace Arch Entertainment Group, effective Sept 1, 2007.

Sagansky will serve alongside Peace Arch's former chairman Drew Craig, currently co-chairman, in executing the company's business model.

He previously served as chief executive officer of CBS Entertainment, co-president of Sony Pictures Entertainment, president of TriStar Pictures, and senior vice president of programming at NBC.

'Peace Arch represents one of the fastest growing public companies in the entertainment business,' Sagansky, who became a significant shareholder in 2005, said.

'Peace Arch has the depth of management, capital and expertise to drive the production, acquisition, and distribution of world-class content creating considerable assets that can be leveraged for long-term growth and, ultimately, shareholder value.'

'Jeff is among the most respected executives in the entertainment industry and has long been a supporter and believer in Peace Arch,' Peace Arch Entertainment's chief executive officer Gary Howsam said.

'His dynamism combined with more than 30 successful years with senior positions in both the television and motion picture industries make him a real force.'

The company's roster includes the upcoming ensemble drama Winged Creatures starring Kate Beckinsale, Forest Whitaker and Jennifer Hudson, and The Deal with William H Macy, Meg Ryan, LL Cool J and Elliott Gould, which is currently in post-production.