Paramount and Universal have now joined Sony and Warner Bros in agreeing to supply their films in digital format.
Leading digital cinema company Arts Alliance Media (AAM) has officially announced the activation of its Virtual Print Fee (VPF) program for the rollout of digital
cinema in Latin America.
Paramount and Universal have now joined Sony and Warner Bros in agreeing to supply their films in digital format to screens deployed by AAM, as well as contributing to the cost of converting the cinemas to digital. Negotiations are currently being completed with 20th Century Fox and should be concluded in the coming days.
Howard Kiedaisch [pictured], CEO of Arts Alliance Media, commented: “We are proud to extend our list of Latin American partners to Paramount and Universal - it’s a real vote of confidence in AAM and for the digital cinema opportunity in the region. With the 35mm era drawing to a close the time is certainly right for us to now extend digital to Latin America off the back of these strong partners.”
AAM, who are currently at ShowEast in Miami, already has a strong presence in Latin America through software deals with Mexico’s Cinépolis and Cinemex, Brazil’s Cinemais and Ecuador’s SuperCines, among others. The company has existing European VPF deals in place with all six Hollywood studios through 2013 and beyond.