Borat creator Sacha Baron Cohen has been chosen to be the inaugural recipient of the outstanding achievement award at the 22nd Annual Israel Film Festival.

The British comedian will join fellow nominees Sony Pictures Entertainment co-chair Amy Pascal and Israeli actress Gila Almagor at the opening night gala award dinner on Mar 6 in Los Angeles.

'We are excited to honour Sacha and his tremendous achievements in film with this inaugural award,' festival founder and executive director Meir Fenigstein said. 'This was his year and we couldn't have chosen a better person to recognise.'

Almagor, whose acting credits include Seige, Queen Of The Road and Steven Spielberg's Munich, will receive the IFF 2007 Lifetime Achievement Award and Pascal will receive the 2007 IFF Visionary Award.

The festival will launch with Shemi Zarhin's Israeli Academy Award winner Aviva My Love on Mar 7 and closes on Mar 22 with Dror Shaul's Sweet Mud and Dina Zvi-Riklis' Three Mothers.

For more details visit the official website at