The UK's female-centric film festival Birds Eye View is starting a new initiative, the First Weekenders Club, to support features directed by women.

During the crucial first weekend at the box office, Birds Eye View will contact its subscribers about selected films to raise both awareness and audience numbers.

'We believe that the Birds Eye View First Weekend Club will become a valuable tool and resource for distributors and filmmakers in generating powerful word of mouth campaigns to support a film's release,' the group said.

The First Weekenders Club will have a launch event at the Edinburgh International Film Festival on Aug 17.