British Sky Broadcasting has promoted Lisa Macdonald to Deputy Director, Sky Movies and SBO.

In her new role, Lisa will continue to oversee all Sky's film acquisition and rights negotiations. Additionally, she will take on responsibilities including overseeing the development of Sky's VOD and PPV movie services.

Macdonald has been with Sky since 1998, most recently as Controller of Acquisitions, Pay and PPV.

Ian Lewis, Director of Sky Movies and SBO said: 'Lisa's formidable negotiating skills and reputation within the industry were a major factor in facilitating Sky Movies' successful recent re-brand to a genre-based service. This new role will also allow her to develop our crucial added-value services such as VOD, in order to cement Sky Movies' position as the UK's complete movie service.'