British Telecommunications (BT) has entered into an agreement in principle with US entertainment-based internet site Hollywood.com to distribute Hollywood.com content across its multiple internet platforms including narrowband ISP, broadband DSL access and wireless WAP technologies in the UK.
And BT has also struck a deal with AtomFilms, the online short film distributor/exhibitor, to supply eight films a month for the next 18 months over its broadband consumer service (BT Internet Broadband Portal). The films, which will be available when the service starts service in July, will be available on an Atom-branded channel.
Content supplied by Hollywood.com will include movie news and reviews, celebrity interviews, multimedia and box office results. BT will also have the right to incorporate Hollywood.com content on certain of its affiliated sites.
Approximately 30% of Hollywood.com's traffic already originates from outside the US, according to company chairman and CEO Mitchell Rubinstein, who has also partnered with AOL Latin America to develop a presence in various Latin American markets. The Portugese version of Hollywood.com has been launched in Brasil, with Spanish-language versions designed for Argentina and Mexico to be launched later this year.
Hollywood.com has also formed a strategic partnership with Legend Holdings Ltd, the largest computer manufacturer in China to distribute Hollywood.com content throughout China on all Legend new Pcs and Legend's new Chinese-language portal FM365.com.
Hollywood.com's chief revenue sources are advertising sales, syndication of content to other internet businesses and the sale of merchandise. Its internet properties include CinemaSource, a provider of movie showtimes over the net, EventSource, an online database of general events information, Baseline, a movie information database and Hollywood.com Studio Store which sells movie-related merchandise.
Hollywood.com recently partnered with US cinema chains AMC Entertainment, National Amusements, Famous Players and CBS Corporation to launch MovieTickets.com, an online movie ticketing company which plans to launch at the end of May.
Atomfilms, founded in 1998, has quickly become one of the most prolific suppliers of short films on the internet, and has offices in Seattle, Los Angeles, New York and London.