Robbie Little has added worldwide rights on the coming-of-age tale from debutant Sean Nalaboff to his Cannes slate.
Hard Sell is styled as in the vein of Risky Business and centres on a poor high school senior at a wealthy school who comes up with a scheme to save the ailing family dog.
Skyler Gisondo, Kristin Chenoweth and Katrina Bowden star.
Jared Greenman and Jimmy Seargeant produced along with Nalaboff. eOne will release the film in select theatres and on demand in the US on May 20.
“This is an impressive first feature from Nalaboff — you can’t help but fall in love with the characters Skyler Gisondo and Katrina Bowden portray, and be taken back to the many heart-breaking and character-building firsts of those important teen years,” said Little.