French sales label CelluloidDreams is to open a London office, with JanineGold as vice president of acquisitions and sales overseeing UK material andmanaging the Paris-based sales team.

The move follows Celluloid's markedexpansion into English-language fare and European co-productions. Currently thelabel is representing UK projects including Francois Ozon'sEnglish-language Angel, being shot inLondon and Bristol; Kenneth Branagh's The Magic Flute, also in production; HammerAnd Tongs' UK-set Son Of Rambow (working title), andBritish-German co-production Grassroots,the latest outing from the Fabulous Furry Freak Brothers.

This is apart from a wide array of English language titles from Australiato the US,including the upcoming Todd Haynes/Bob Dylan epic I'm Not There.

Gold, who began her career infilm sales and distribution at Celluloid, went on to become head of FilmFour International and co-headed the defunct UK sales outletElement X until last year.

In her new position, Gold willwork closely with Toronto-based vice president Charlotte Mickie.

Said Celluloid president Hengameh Panahi: "Janine was instrumentalin the company's growth and she arrives now with a wealth of valuableexperience. Her taste, relationships and deal-making expertise will be criticalassets in Celluloid Dreams' future revolution".

Celluloid has severaltitles in official selection at Cannes,including Johnnie To's Election 2 (out of Competition) Wang Chao's Luxury Car,Mario Bellocchio's The Wedding Director (Un Certain Regard) and Ray Lawrence's Jindabyne (Quinzaine).