Former head of marketing for FOX Broadcasting and the FX Network Chris Carlisle has been named as Russell Schwartz' replacement as head of domestic marketing at New Line.

Carlisle will report directly to Rolf Mittweg, New Line's President and chief operating officer of worldwide marketing and distribution, and will co-report to production president Toby Emmerich on creative materials.

Carlisle will assume direct oversight of all marketing initiatives for the studio including creative advertising, media buying and planning, national promotions, publicity and corporate communications, research, and interactive marketing. He will be based in New Line's Los Angeles headquarters from Aug 20.

Schwartz announced yesterday that he had 'accomplished everything I could' at the studio, his workplace for the last six and a half years, and would leave at the end of August. He will announce plans in due course.

'Chris has a very strong creative background, and an impressive track record of creating distinctive marketing campaigns that really resonate with the public,' co-chairman and co-chief executive officer Bob Shaye said.

'He brings with him a fresh and unique perspective that will benefit our films and corporate branding. We're delighted to have a marketer of his calibre join our team,' Shaye's counterpart Michael Lynne added.

As head of marketing for FOX and FX, Carlisle championed and devised campaigns for the hit TV series House, The Shield, Rescue Me, and Nip/Tuck.

'New Line has an incredible entrepreneurial spirit that has fueled its success and entertained audiences around the world,' Carlisle said. 'I am thrilled to join the studio's executive team and look forward to working closely with Bob Shaye, Michael Lynne, Rolf Mittweg and Toby Emmerich and some amazing film-makers on an exciting slate of movies.'