Quebecois chain is first venue to offer two IMAX screens; facilitates dual language screenings and ticket demand on blockbuster opening weekends.
IMAX is extending its partnership with Québécois cinema chain Cinemas Guzzo for an additional IMAX theatre system at the Mega-Plex Marche Central 18 in Montreal, scheduled to open in July.
The deal marks the first time a multiplex will house two IMAX screens in the same venue.
The agreement brings Cinemas Guzzo’s total IMAX commitment to five screens under joint revenue sharing arrangements and brings the number of commercial theatres open or contracted to open in Canada to 32.
“We’re excited to have the first multiplex in the world that offers customers two IMAX screens,” said Vincenzo Guzzo, executive vice president, Cinemas Guzzo.”Since opening our first IMAX theatre in March, we’ve experienced overwhelming demand and now with the ability to play simultaneous IMAX presentations in both French and English, we will be able to bring that experience to even more of our customers”
“We’ve been considering this ‘second-screen’ concept for quite some time and we’re launching the initial test with leading regional exhibitor Cinemas Guzzo, which has been a great partner for us,” said IMAX CEO Richard L. Gelfond. “With our continued network growth and increasing film slate, we believe this initiative will enable IMAX and our partners to fully capitalize on the strong demand during blockbuster opening weekends, when we are seeing more and more sellouts. It will also provide us with greater flexibility to schedule multiple titles that overlap during the busy summer and holiday season.”