Yarek Danielak's fledgling film and television sales houseArsenal Pictures has struck a strategic alliance with Mark Gottwald'sproduction company and magazine publisher Mindfire Entertainment ahead ofMIP-TV and Cannes.

Arsenal will represent the majority of Mindfire's upcoming featureand television slate for international sales and pre-sales, while exploitingthe synergy with its film magazines Cinefantastique/CFQ and Femme Fatales.

"We consider this to be an extraordinarily good relationshipfor both companies," Mindfire's senior vice president of production andbusiness development Chuck Speed, who brokered the deal, said.

"With five films completed in 2005 and ownership of twobestselling pop culture magazines, Mindfire is looking to expand our outputalong with budgets, and building relationships and output deals with overseascompanies is something that Yarek has done with great success for a series ofcompanies."

Danielak, who was most recently vice president at Armada PicturesInternational, recently established his own company Arsenal Pictures. Prior toArmada, he served as vice president at Creative Union as well as director ofinternational distribution for Franchise Pictures, where he sold filmsincluding The Whole Nine Yards and Art Of War.

Mindfire's slate includes CFQ Films division's All Souls Day: DiaDe Los Muertos, Room6, The Darkroom and The Thirst, starring Jeremy Sisto, Adam Baldwin andErik Palladino.

Mindfire wasfounded in 1997 and has produced such films as Free Enterprise, House Of TheDead and House Of TheDead 2.