Roadside Attractions has acquired US theatrical rights to Derrick Borte’s satire The Joneses, the recent Toronto world premiere starring Demi Moore, David Duchovny and Amber Heard.

The distributor plans a spring 2010 platform release after co-president Howard Cohen closed the deal with ICM and attorney Andrew Hurwitz on behalf of the film-makers.

FilmNation is handling international sales and closed deals in Toronto with E1 in the UK, UGC in France, Wild Bunch in Germany, Svensk in Scandinavia, Luxor in CIS, Sun Distribution in Latin America, and TVA in Canada.

The Joneses centres on a family that moves into an affluent neighbourhood as part of a stealth marketing scheme.

“Not since Thank You For Smoking has a comedy been so attuned to the current zeitgeist of American culture,” Cohen said. “Writer-director Derrick Borte’s first film wrings great comedy from a central truth about Americans – we have an on-going love affair with our stuff.”

“Roadside is the perfect fit for this film,” producer Doug Mankoff said. “The Roadside team is smart and dynamic and they are making a commitment that shows The Joneses will be a top priority for them.”

Mankoff produced with Andrew Spaulding, Borte and Kristi Zea. Sheetal Talwar, Tom Luse, Paul Young and Peter Principato served as executive producers.