Roelofs will now oversee the DVD rental arm of the company, but will continue to work closely with CEO Willem Pruijssers on new film acquisitions. He will not work with any rival companies in the business.
Roelofs has also sold his shares in DFW to the other co-founders Pruijssers and Michelle van Bommel as well as to CFO Rene van Turnhout and joint shareholder Main Capital which took a substantial minority interest in the company in 2005.
Roelofs is now the principal contact at DFW for sales, release coordination and processing of information and orders at DFW's rental division.
Pruijssers will assume the management duties which were previously handled by Roelofs.
The company was founded in 1998 and has swiftly become one of the leading independents in the Netherlands, with a particular strength in DVD. Upcoming DFW releases include Bobby, The Good Shepherd, Hannibal Rising and Employee Of The Month.