Echo Bridge Entertainment has boarded Bernadine Santistevan's thriller The Cry and Riding With The King, an account of life on the road with Elvis Presley.

The Cry takes place in New York City and is based on the Latino myth of La Llorona, which holds that men who cheat on their wives are abducted by a vengeful female apparition.

Presley's stepbrother and former bodyguard David Stanley directed Riding With The King, which recounts the highs and lows of touring life with the King.

Michael Rosenblatt has been named president and chief executive officer of Echo Bridge and Michael Alexander and newly appointed chairman of the board Lucie Salhany have been elected to the board.

Daniel March has been promoted from head of international sales to executive vice president. He is being assisted in Cannes by international sales executive Patti Rose, who recently arrived from Starz Media, and sales and marketing executive Amy McInerney.

The company's slate includes the comedy Daddy's Home and the fact-based thriller Psycho/Analysis, two of the first features from Jonathan Krane and Beau Roger's The Edge that go into production this autumn in Hungary.

'This is a very exciting time for Echo Bridge Entertainment especially as we arrive at this year's market with nearly $100m in new productions, ' Rosenblatt, the founder and former president of Atlantic Entertainment Group, said.

'The Echo Bridge distribution slate is a reflection of the company's commitment to supplying a consistent flow of high quality feature films that are as equally marketable as they are entertaining,' March added. 'We have carefully positioned Echo Bridge to become a must go to distribution company for both producers and buyers worldwide.'

Echo Bridge acquires between six and 10 theatrical features a year.