AMC/Sundance Channel Global has appointed Geraud Alazard as Vice President of Marketing.

Based in New York, he will report to President Bruce Tuchman. He will also report to Ed Palluth, EVP Global Distribution, on affiliate marketing matters related to Europe, the Middle East, Africa and Latin America.

Alazard most recently served as Most recently, he served as managing director at PureScreens in Paris, where he worked on The Museum Channel. His previous positions were at Televista and A+E.

The company’s reach in Europe has expanded to include Bouygues Telecom in France and VOO/BeTV in Belgium.

Tuchman said, “These exciting launches reinforce the strong demand for the globally renowned, high quality programming exclusively available on Sundance Channel.” He continued, “Geraud is an accomplished brand strategist with a wealth of valuable experience. His experience in identifying global marketing and distribution opportunities will enable him to play a key role in our rapid multi-platform expansion.”