Milwaukee-based Marcus Theatres has struck a deal with Film Wisconsin in which the chain will provide theatrical runs for films shot in the State.

Marcus Theatres president Bruce J Olson said his company will provide 'foundation bookings' based on the quality and appeal of films receiving a G, PG, PG-13 or R rating.

Marcus Theatres, the seventh largest circuit in the US and the operator of 600 screens in six Midwest States, retains the right to refuse to screen a film.

'The value of our incentives combined with the pledge of theatrical runs by Marcus theatres significantly increases the desirability of shooting in Wisconsin,' Film Wisconsin executive director Scott Robbe said. 'It's becoming an increasingly difficult and arduous task to bring a project to the screen Theatrical screenings give a project enhanced credibility and visibility and provides greater marketing legs for auxiliary markets.'

The State's new 25% tax credit scheme for the film, television and video gaming industry came into effect on Jan 1.