Lisa Gregorian (pictured), a Warner Bros veteran of 19years, has been appointed to the new role of executive vice president ofworldwide marketing at Warner Bros Television Group.
Gregorian willwork with the studio's internal television marketing teams and televisionnetworks and stations worldwide to maximise promotional opportunities forstudio properties.
Her marketingteam will support and supplement marketing activities for series from WarnerBros Television, Telepictures Productions and Warner Bros Animation, as well asfor the pay, cable and broadcast television releases of theatrical titles.
In additionGregorian's team will work closely with Warner Home Video to secureproduction-related materials for the subsequent home video releases oftelevision series.
She willcontinue to serve as the studio's liaison with Time Warner in marketing thetelevision group's series across the parent company's various platforms.
Gregorianpreviously served as senior vice president of Warner Bros Television CreativeServices. Prior to that she was senior vice president of marketing at WarnerBros International Television Distribution.
She began her associationwith Warner Bros when she joined Lorimar Telepictures in 1986 (the company waslater acquired by Warner Bros) and has held a number of high-ranking researchand marketing roles within the company.