Thesimultaneous multi-platform releasing bug is catching on with news that gay andlesbian premium television network here! will launch Margaret Cho's liveconcert film Assassinday-and-date in US theatres, on satellite television and video-on-demand.
The pattern echoes that announced back in April by 2929 Entertainmentprincipals Mark Cuban and Todd Wagner, who plan successive launches of sixlow-budget high definition Steven Soderbergh projects day-and-date in theatres,on television and DVD.
Assassin will debut theatricallyin eight major US markets including New York, Los Angeles, Philadelphia and SanFrancisco, with a special gala launch set to take place at Los Angeles'Egyptian Theatre on Aug 24.
here! will also provide financial support for a national lesbian, gay, bisexualand transgender non-profit organisation by donatingprofits from itstheatrical run to the National Gay and Lesbian Task Force.
Cho's 90-minute live concert was filmed at the Warner Theatre in Washington DCon May 14, one of many stops on the larger-than-life comedienne's nationwidetour.
"We are thrilled to offer Margaret's new concert with synchronised accesspoints as a means to benefit both operators and distributors," here! Networks co-founder and chiefexecutive officer Paul Colichman said.
"here! remains steadfast in our commitment to overcome the challenges faced byour community through LGBT visibility.
"The National Gay and Lesbian Task Force has foryears been a leader in civil rights advocacy, and here! is delighted tocontribute to its efforts, particularly through the power of laughter and thestrong voice of Margaret Cho."