IFC has broadened its video on demand initiative in a partnership with the South By Southwest Film Festival that will broadcast five films from March's festival simultaneously on the IFC Festival Direct platform.

The line-up includes Joe Swanberg's latest drama Alexander The Last, which will receive its world premiere at the festival and on IFC Festival Direct on March 14 and stars Jess Weixler, Justin Rice and Josh Hamilton.

The remaining four titles are Javor Gardev's neo-noir Bulgarian foreign language Oscar submission Zift and Barry Jenkins' Medicine For Melancholy as well as two new acquisitions, namely Matthew Newton's dark comedy Three Blind Mice and Joe Maggio's drama Paper Covers Rock.

'Conversations are getting louder about how festivals can and should aggressively help film-makers use new technologies to reach a broader audience and IFC Films is a natural partner for us to make this happen,' South By SouthWest Conference And Festival producer Janet Pierson said.

IFC has also unveiled the genre label IFC Midnight, which launches next month offering new acquisitions such as Duane Graves and Justin Meek's sci-fi horror Wild Man Of Navida, Thomas Vincent's political thriller The Protocol, Carolyn Miller's Still Waters, Mark Tonderai's thriller Hush, Bernard Rose's The Kreutzer Sonata, Pablo Proenza's psychological thriller Dark Mirror and Laurence Trilling's Group Sex.

The announcements come two days before IFC Films launches Steven Soderbergh's two-part Che Guevara epic on-demand. The film grossed roughly $500,000 in theatres as of January 18 and went out both in a complete 'roadshow' format as well as in two parts, Che Part One and Che Part Two. The on-demand release will be offered in two parts beginning on January 21.

'We've got ten to 12 movies being released every week and it's very hard,' Soderbergh told attendees at a press conference announcing the IFC initiatives on Monday morning [January 19]. 'I wish this was around when I started out.'

IFC Entertainment president Jonathan Sehring declined to reveal specific figures for the most successful films to play on the video on demand platform, citing confidentiality agreements with partners.

However he indicated that 250,000 transactions would make a title one of the more successful releases and esaid that number equated to the same number of ticket sales in terms of revenue. Among the biggest hits on the plaftorm have been Arnaud Desplechin's A Christmas Tale, Cristian Mungiu's 4 Months, 3 Weeks & 2 Days and Jeff Garlin's I Want Someone To Eat Cheese With.