Imax is developingtechnology which will allow it to convert traditional 2-D live action filmsinto 3-D features - and is in discussions with Hollywood studios aboutreleasing its first 3-D feature within the next year.

"Imagine, for example, iffilms like Star Wars or Harry Potter were in 3-D," said Imaxco-chairman and co-chief executive Richard Gelfond. "We think this could haveenormous potential at the box office."

Gelfond said that Imax hadrecently made strong advances in the technology which allows it to convert liveaction films into 3-D.

The company has recentlyenjoyed huge success by remastering animated feature Polar Express into3-D. The bfi London Imax said yesterday that it has taken $1.2m for the film -recording its highest ever admissions for one month in its five year historyduring December 2004 with the film.

Gelfond was speaking to ScreenDaily.combefore presenting footage of the new technology to the industry and press inLondon last night (February 3).