Irusta will be based in London and takes the post immediately.
The newly created role was announced by Roma Khanna, President, Global Networks & Digital Initiatives, to whom he will report.
Irusta will work on local pay-TV channels worldwide and oversee the global acquisitions team, working with Mark Lawrence as director of acquisitions.
Khanna commented, 'We are delighted to welcome Martin to the team. His wide global experience in programming and acquisitions will be a great asset to our growing Global Networks brand portfolio. His role will be pivotal to our ongoing aggressive channels expansion plan'.
Irusta served most recently as SVP and Deputy Managing Director of Fox International Channels (France).