As part of an ambitiousexpansion mandate, LA-based talent agency The Gersh Agency has promoted tenexecutives to partner and announced that longtime senior executive LeslieSiebert has become senior managing partner.

The move precedes a periodof planned growth over the next two years that will see construction of a40,000 sq ft headquarters in Beverly Hills and ongoing development of New Yorkoperations.

Gersh's core managementcommittee will continue to be led by David Gersh, Bob Gersh and Siebert.

Earning promotions are LosAngeles-based talent agents Lorrie Bartlett (who joined the company in 1990),David DeCamillo (2000), Chuck James (1997), and Ken Kaplan (1994).

Also moving up are RickGreenstein, who launched the comedy/personal appearance division in 1995,feature literary division chief Richard Arlook, and TV literary division chiefGary Loder

New York promotions come forBill Butler, who joined the agency in 1995 and will continue to run the NewYork office, and longtime talent agents Stephen Hirsh and Rhonda Price.

'We knew that in orderto achieve our growth initiatives, we needed a programme to reward and attractthe very best agents in the business,' co-president Bob Gersh said in astatement.

'This agency's historyand our legacy have endured significant change in the entertainment industry aswell as the rapid, cyclical turnover among the larger agencies.'

The Gersh Agency wasoriginally established by Hollywood agent Phil Gersh and currently employs morethan 150 people, including 65 agents, with offices in Beverly Hills and NewYork.