IFC has announced a trio of promotions, with Sarah Lashbecoming vice president of acquisitions at IFC Films, Nevette Previd becomingvice president of marketing at IFC Films, and Michelle Panzer rising to vicepresident of public relations at IFC Entertainment.
Lash joined thecompany four years ago and played a key role in acquiring such titles as YTu Mama Tambien, Metallica: Some Kind Of Monster, Touching The Void and Susanne Bier's Danish title Brothers, which will play in the inaugural WorldDramatic Competition at Sundance.
Prior to IFC sheserved as director of acquisitions at Lions Gate Films. She will continue toreport to IFC senior vice president of productions and acquisitions CarolineKaplan.
Previd ischarged with developing poster and trailer campaigns as well as strategicpromotional efforts, while overseeing the development and implementation ofmedia strategies for all the company's film properties.
Her chiefcampaigns include Touching The Void, The Saddest Music In The World and Metallica: Some Kind Of Monster.
Previd previously served as director of marketing for AtomShockwave in London and as head of publicity for Fox Searchlight Pictures inNew York. She reports to Ron Tsuruda, IFC's newly appointed senior vicepresident of marketing.
Panzer isresponsible for PR strategy and implementing all PR outreach activities for IFCEntertainment including film campaigns, IFC Entertainment corporate strategyand IFC Films' award campaigns.
She has workedon Touching the Void, Metallica: Some Kind Of Monster, The Saddest Music InThe World, When Will I Be Loved and Casa De Los Babys, among others.
Prior to joining IFC in2002, Panzer served as executive director of regional publicity and promotionsat Fine Line Features. She will continue to report to IFC Entertainmentpresident Jonathan Sehring.