Dana Archer has been promoted to evp of publicity powerhouse DDA PR as she moves closer to a full partnership at the company.

Archer heads the Los Angeles office and has played a key role in signing such clients as FilmNation, Alliance Films and Momentum Pictures, the Dubai International Film Festival, LLeju Productions, Participant Media, Davis Films and Crime Scene Pictures.

Archer joined DDA PR as vp in March 2009 from Weber Shandwick, having previously served at B/W/R Public Relations and Warren Cowan & Associates.