LoveFilm has appointed Ching-Har Wong as head of customer acquisition, replacing former head Nick Adderley.
Wong takes the post immediately and reports to UK managing director Andrew Ground. She manages a team of five.
Wong has more than 13 years of marketing experience, including senior positions at global Vodafone, Barclays, Kilivington Leith Marketing and McCann-Erickson.
Ground said: 'Ching brings a phenomenal track record of marketing success and expertise with her, so we're excited to have her join the team. As LoveFilm's community of members continues to rise, her knowledge will raise the bar once more and enable us to be even more competitive in driving new customer acquisition and strengthening our bond with existing customers.'