Luc Besson has partnered with photographer Yann Arthus-Bertrand and luxury brands group PPR for a $17m (Euros 11.5m) film project provisionally entitled Boomerang. The film is set to be released on June 5, 2009 to coincide with World Environment Day.
EuropaCorp will distribute the film on a worldwide day-and-date release and produce with France's Elzevir Films.
Arthus-Bertrand, whose best-selling book The Earth Seen From The Sky is filled with beautiful images taken from above, is using a similar shooting technique to bring moviegoers on a journey through more than 50 countries.
The film will demonstrate that the Earth's problems are intertwined via a voice over which talks about the great social and environmental issues that mark our era. The intent of the film is 'to show, via beautiful images and in an optimistic and constructive manner, that solutions exist,' said PPR in a statement.
Francois-Henri Pinault, PPR president added, 'The issues are too big to ignore. We have a duty to create awareness and to take action. It is with this in mind that PPR is partnering with Yann Arthus-Bertrand and Luc Besson in this magnificent project whose ambition is to make understood and share the issues of our planet.'
Proceeds from the film will go to www.GoodPlanet.org.