The 10-year company veteran has committed to the role of chief marketing officer hot on the heels of the $550m global success of The Hunger Games.

“Tim is a gifted marketing executive who has been a driving force in the success of our motion picture business over the years, and he elevated his game to a new level with a groundbreaking marketing campaign for The Hunger Games,” Lionsgate CEO Jon Feltheimer and vice-chairman Michael Burns said. 

“One of the great benefits of Summit’s recent merger with Lionsgate is the opportunity to be in business with a marketing executive as talented as Tim,” Lionsgate motion picture group co-chairs Rob Friedman and Patrick Wachsberger said. 

“As we roll out a combined slate capable of generating more than a billion dollars at the North American box office, we are fortunate to have two extremely talented marketing executives to guide both the Lionsgate and Summit brands going forward.”

Palen joined Lionsgate in 2002 as vp of theatrical marketing. During his tenure Lionsgate films have earned more than 40 Oscar nominations and 10 wins and Palen’s marketing campaigns have received dozens of Key Art awards and other honours.