Emma McCorkell is leaving Rogers & Cowan to join Organic Marketing as Publicity Director, running the UK publicity team.
She will report directly to MD Nick Leese, who founded Organic in 2006 as part of Target Media and Communciations Group.
McCorkell had been VP and head of the London office for Rogers & Cowan, where she worked on accounts such as the Edinburgh International Film Festival and The British Indepdent Film Awards.
Previously, she has worked at Columbia Tristar and Denmead, and then as a freelance consultant for DDA, Premier PR and Warner Bros.
Also, Caragh Cook will also leave Rogers & Cowan for Organic, where she will be Senior Account Director. Cook worked at DDA for five years before joining Rogers & Cowan in 2006.
Leese said: “We have built a team, over the past four and a half years, with eclectic backgrounds in entertainment marketing and PR, enabling us to offer clients dynamic solutions at cost effective prices. We have a reputation for being creative thinkers and accurate implementers and Emma’s appointment will bring an enormous depth of understanding in traditional film publicity to compliment what we are already doing. We have become known for creating on and offline campaigns for a diverse range of titles; Emma and Caragh will bring new contacts and experience of working on studio and larger independent films for both UK and international releases. I am really looking forward to welcoming them to the company.”
McCorkell added: “I am very excited to be joining Organic Marketing, a company that has grown and matured tremendously over the last four years. I look forward to working with the current team, continuing my working relationship with Caragh and developing the UK theatrical and international publicity business.”
Organic’s current clients include Icon, Universal Pictures, Optimum Releasing, Revolver and Artificial Eye.