MGM Home Entertainment and Rogers Cable have signed an agreement that will see some of the studio's pictures on the Canadian cable company's VOD service.
Rogers says it's the first Canadian company to sign a VOD content agreement with a Hollywood major. Rogers and competitors Calgary-based Shaw Cable and Carleton-based Cogeco have all signed content agreements with the nation's leading local distributor Alliance Atlantis which also sub-distributes Miramax, New Line and Artisan titles in Canada.
Rogers also has separate deals with Lions Gate, the CBC, Corus Entertainment and TVA.
Currently, there are 400 titles in the Rogers VOD library, including features, concerts, documentaries and TV series. That number is expected to grow to 450 once the MGM titles come on-stream.
Hit films such as Die Another Day and Barbershop will be part of the package. The VOD service is available to the company's digital subscribers in central Toronto and will expand to other city areas throughout the year.