The annual Mipcom TV market drew to an official close Friday following a week that saw big increases in attendance.

Numbers for buyers and exhibitors on site were up 10% to 4,237 and 1,801 respectively. The event continues to focus on traditional TV programming but the impact of digital and mobile technologies and platforms - along with the explosion of user-generated content for the Web - continues to grow.

For the third year in a row, Mipcom devoted a special sidebar- the Mobile & Internet TV Awards - to the event. Organised with the participation of the Cannes Film Market and The Short Film Corner, among others, the contest this year brought 280 entries from 38 countries versus only 24 countries the previous year. A record number of companies, 180 in total, participated in the competition which gave away 9 prizes.

The competition is open to short form content via mobile and the Internet. Among the winners were MTV's Best Show Ever, Toei Anime Comic from Japan's Toei Animation, the UK's Jeb's Jobs from Weakened Productions, A&E Networks' History Rocks and the best film shot on a mobile device was Colorful EU from Hungary's Kodolanyi Janos University-Visual Workshop.

Earlier in the week, Mipcom was visited by such big names as CBS president and CEO Leslie Moonves, United Artists CEO Paula Wagner and co-chairman of NBC Entertainment and NBC Universal Television Studio, Ben Silverman. Each spoke of the importance of creating great content while plugging their own diverse brands.

Moonves, Mipcom's Personality of the Year, was feted at a dinner on Monday night whose attendees included MGM chairman and CEO Harry Sloan, Endemol chief creative officer Peter Bazalgette and Wagner.