Lee Raftery has been promoted to chief marketing officer.

Universal Pictures

Lee Raftery has been promoted to chief marketing officer at NBCUniversal International.

The announcement was made today by chairman, Kevin MacLellan, to whom he continues to report. The appointment is effective immediately.

Based in London, Raftery steps up from his prior role as evp, marketing and communications to which he was appointed in 2013,

As part of his ongoing responsibilities, Raftery continues to oversee marketing, communications and PR across NBCUniversal International Studios, International Distribution and International Networks television divisions. 

In the last year, Raftery led efforts to create the ‘hayu’ brand, NBCUniversal International’s next-generation all-reality SVOD service and drove its marketing launch in April 2016 in the UK, Australia and Ireland.