MARCH 29 UPDATE: The 94th Academy Awards telecast on ABC drew more viewers than Monday’s estimates as 16.6m tuned in, resulting in a noteworthy 58% increase on last year’s all-time low.
The 2022 numbers provided by Live + Same Day Nielsen data, which includes out-of-home viewing, also revealed that Tory Kotsur’s Oscar win produced the biggest viewership spike on Sunday night (March 27), followed by Will Smith’s Oscar acceptance, and his infamous slap of Chris Rock.
The 2022 Oscars still delivered the ceremony’s second lowest viewership rating in history, however the considerable increase will only be taken positively by Academy officials and ABC executives.
The data reveals that viewership spiked during three 15-minute segments of the telecast: when Will Smith slapped Chris Rock it climbed by 511,000 from 16.791m viewers and a 3.8 rating to 17.302m viewers and a 4.0 rating; when Troy Kotsur collected his Oscar viewership climbed 1.08m from 16.596m and a 3.9 rating to 17.679m and a 4.0 rating; and when Smith collected his Oscar it increased by 614,000 from 16.784m and a 3.7 rating to 17.398m and a 3.9 rating.
An overall 3.8 rating among the key 18-49 demographic increased 73% gain on last year’s show. Overall the 2022 Oscars delivered the highest rating of any primetime entertainment special in two years in that demographic, overtaking the 2020 Oscars.
ORIGINAL MARCH 28 REPORT: Sunday’s (March 27) 94th Academy Awards telecast on ABC drew an estimated 15.4m viewers in a 56% increase on last year’s all-time low yet the 2022 result ranks as the ceremony’s second lowest viewership.
A 3.2 rating in the key 18-49 demographic represented a 68% gain on last year’s numbers, based on the fast national ratings released by Nielsen on Monday morning. Confirmed numbers will emerge on Tuesday.
The telecast from Hollywood’s Dolby Theatre co-hosted by Regina Hall, Amy Schumer and Wanda Sykes overran its scheduled three hours by roughly 40 minutes. That came after an hour-long segment emceed by Josh Brolin and Jason Momoa that was not broadcast live in which winners of five crafts categories and the three short-films received their Oscars.
Last year’s fast national ratings reported 9.8m viewership, which went up the following day to 10.4m once out-of-home viewing and streaming were taken into account, and a 1.9 rating in the 18-49 demographic.
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