Christian Parkes has been appointed chief brand officer of Alamo Drafthouse Cinema. effective June 16

Parkes arrives after 12 years in brand management for Puma, Nike, Levis and most recently the Nasty Gal apparel brand.

He previously worked with Drafthouse CEO Tim League to produce the 2010 Levi’s Rolling Roadshow Tour and the 2008 Nike Ultimate Shining Experience.

“I first met Christian at a screening of Stand By Me we were hosting in Brownsville, Oregon in 2007,” said League. “We’ve been friends ever since and have worked together whenever possible.”

“What Tim neglected to say is that when I met him he was participating in a pie-eating competition sporting a stars and stripes unitard and a matching red and blue Mohawk,” said Parkes.

“By all accounts, it was just another day at the office. From that moment, I knew Alamo Drafthouse was the brand for me.”