She returns to DDA, where she worked for five years before joining Universal Pictures UK.

Laura Dickens has been appointed as head of DDA’s UK publicity team.

It sees a return to DDA for Dickens, who spent five years at the PR company as national publicist, before joining Universal Pictures UK, where she currently holds the position of publicity manager.

Prior to DDA, she worked at Blueprint Pictures with producers Pete Czernin & Graham Broadbent.

Taking up her new post in October, Dickens will assume responsibility for all current and future UK-based consumer campaigns.

The appointment coincides with the launch of DDA’s company re-brand. Lawrence Atkinson, CEO, DDA Public Relations commented “The next few months will see the exciting evolution of our UK team, as we seek to develop a department that can provide a service that is both highly specialized and all-encompassing in its scope.”