Former chief customer officer for Metro appointed commercial director (UK & Ireland).
Vue Entertainment International has appointed Dominic Rowell as commercial director (UK & Ireland).
Rowell will join Vue in January and will be responsible for sales, marketing and retail. He will report to UK & Ireland managing director Kevin Styles.
Styles commented: “I am genuinely very excited about Dominic joining us. He is a first class addition to the UK & Ireland management team and has exactly the right experience and passion for the role. Dominic will be helping us to achieve our ambition to be the UK’s best and most highly respected cinema brand as we go into 2015 & beyond.”
“I’m thrilled and excited to be joining the Vue team and bringing my expertise and knowledge to develop this great entertainment brand further. Vue is clearly passionate about the cinema experience and 2015 looks set to be a blockbuster year,” added Rowell.
Rowell joins from Daily Mail Media Group where he held the role of chief customer officer for Metro, where he led the customer experience across all products and platforms as well as being directly responsible for print distribution, user experience, digital product development, digital monetisation, social media and data.