Icon Film Distribution adds execs Jeremy Baum and Sophie Wong.

Icon Film Distribution (IFD) has bolstered its team with the appointments of Sophie Wong as head of TV and digital sales with immediate effect and Jeremy Baum as head of theatrical sales from April.

Baum was formerly senior sales manager, UK and Ireland, at Entertainment One UK, where he worked on campaigns including the Twilight franchise, Looper, Red and 12 Years A Slave.

Baum previously worked at Icon Film Distribution as theatrical sales manager, working on Apocalypto, Once, Bridge to Terabithia, 30 Days of Night and Man on Wire.

Wong joins IFD from Sony Pictures Entertainment where she was territory digital account manager for the UK and Ireland covering VOD and EST partners including iTunes/Apple, FilmFlex/Virgin Media, Talk Talk, Xbox and Amazon.

Baum and Wong join Icon recent recruits financial controller Allan Jamieson and head of marketing Chris Warrington. 

The distributor was re-launched last autumn by CEO Ian Dawson and executive chairman and COO, Norman Humphrey.  

Dawson said: “We are delighted to be joined by Jeremy and Sophie whose expertise in theatrical and digital sales will be invaluable as we strive to deliver the best possible result in all media for the company and its licensors.”

Icon’s UK distribution slate includes Kill the Trumpet Player, The Guest, Cold in July, Laggies and The Babadook.