Source: AFM


Immersive content and technology get a prominent focus at the upcoming 40th anniversary AFM in November, highlighted by the Immersive Summit presented by Winston Baker on November 9.

The half-day summit is being styled as a “collaborative and educational event for creatives, buyers, sellers and innovators of the [extended reality] XR industry” and will include keynotes and panel discussions addressing how to bring immersive content such as virtual and augmented reality to market.

A new XR Space at the Loews Santa Monica Beach Hotel will run for four days from November 9-12 alongside the AFM’s marketplace and LocationEXPO, when creatives, producers and tech leaders will showcase their latest work. The exhibitions will be open to all AFM participants.

“The rapid developments in immersive technology are creating opportunities for artists, producers and entrepreneurs,” said AFM managing director Jonathan Wolf. “The Immersive Summit is a perfect fit for our global participants who seek a glimpse into their future.”

“As the AR/VR industry matures, it’s crucial to provide a platform which supports immersive projects from development to distribution. We are honored and excited to join forces to bring our Immersive Summit series to the American Film Market,” said Katherine Winston and Amy Baker, Co-Founders of Winston Baker, in a joint statement.

AFM 2019 is scheduled to run from November 6-13 in Santa Monica. Registration is open.