Evea appointed as chief commercial officer; he joins from DCM.

Yummi Media Group have appointed Joe Evea as their chief commercial officer.

Evea joins from Digital Cinema Media (DCM), and will be responsible for Yummi’s commercial strategy and the global optimisation of the company’s technology platform (phonix) through its mobile application products.

Alastair Simpson, CEO, Yummi Media Group, commented: “Our vision has always been to develop a product range that engages and connects audiences to content and brands globally. Joe’s experience and innovative approach will compliment our existing strong global team in taking us from our foundations of cinema and into other media channels.”

“There is a real scope for Yummi to move into the media space and I am looking forward to rapidly expanding the global footprint of phonix, not only in cinema but into other channels including  television and live events,” added Evea.

Yummi has invested more than $40m in developing phonix, the proprietary technical platform that underpins all of its mobile applications including cinime, created with DCM in the UK and WePlay in China.

In July, Yummi signed a commercial agreement with China Times and the company is close to completing significant partnership agreemens in Western Europe, USA and Asia Pacific.