Kamala Avila-Salmon

Source: Lionsgate

Kamala Avila-Salmon

Lionsgate has named Kamala Avila-Salmon to the new role of the motion picture group’s first head of inclusive content.

Avila-Salmon will work across the motion picture group as a partner to help guide decisions around creative content, as well as liaise with the studio’s chief diversity officer, Jamila Daniel, to support internal diversity and inclusion processes and initiatives.

She will have a say in all motion picture group creative processes, including greenlight, content development, production, casting, marketing, and international sales. She will report to Jen Hollingsworth, motion picture group COO.

Avila-Salmon joins Lionsgate from Facebook, where she launched the marketing inclusion discipline within the consumer marketing team.

Prior to that, she served at Facebook Watch as a senior content marketer.

“Lionsgate is committed to making films and telling stories that reflect the broader world around us,” said Hollingsworth. “As a senior leader in the Motion Picture Group, Kamala will have the authority and support to help us better serve our audiences.”

Avila-Salmon said storytelling was “the lifeblood of our society and the stories we see on the big screen shape how we see ourselves and others”.