Warner Bros’ revival in pole position ahead of Universal’s Pitch Perfect 2.

Mad Max: Fury Road looks set to challenge Avengers: Age of Ultron’s dominance of the UK box office this coming weekend.

Warner Bros’ action revival generated over 12,000 comments from May 7-13 across social media, news, foums and blogs, with almost 3,000 of those expressing an intent-to-view.

Universal’s Pitch Perfect 2 saw almost 5,000 mentions, with 1,456 comments expressing an intent-to-view.

Fox/Pinewood Pictures’ Spooks: The Greater Good was the best of last week’s new releases with 1,888 mentions, while Fox’s reboot of Poltergeist leading the upcoming releases with almost 1,000 comments.

Click here for a full explanation of Way to Blue’s charts.