Salil Mehta joins Twentieth Century Fox as president of content management, effective September 23.

Mehta arrives from NBC Universal where he most recently served as COO and CFO of the entertainment and digital networks and integrated media division. Prior to that he served in senior positions at ESPN Enterprises and The Walt Disney Company.

His responsibilities in the newly created post will include coordinating distribution in all media, overseeing the digital media division and the studio’s worldwide television distribution activities.

He will be responsible for strategic planning and business development, including emerging media platforms, and will oversee Fox’s technology and engineering activities. Mehta also will lead the company’s involvement in industry-wide coordination of technical standards.

He reports to Fox chairman and CEO Jim Gianopulos.