Paramount Pictures International has appointed Yit-Ching Lee, Richard Aseme, Ricardo Cortes and Su Lee to vice-presidents of marketing and distribution at regional offices.
President of international marketing and distribution Nic Crawley (pictured at left) and co-president of international theatrical marketing and distribution Mark Viane, to whom the quartet will report, made the announcement.
“We are delighted to welcome Yit-Ching Lee, Richard Aseme, Ricardo Cortes and Su Lee to their new roles,” said Mark Viane. “They are respected and talented individuals in their region and have an excellent understanding of the dynamics of our industry, successfully overseeing the release of films in both emerging and established markets.”
Lee, who has been serving as vp of distribution - Europe, Middle East, Africa since 2012, will expand her role to vp of marketing and distribution - Europe, Middle East, Africa.
She will oversee theatrical distribution, sales operations and marketing within Europe, Central Europe, Middle East and Africa. In particular, she is responsible for development and growth primarily in emerging EMEA markets and established European markets. Lee joined Paramount in 2007 as senior director of distribution for EMEA.
Aseme has served as executive director of international distribution for Europe, Middle East and Africa for Paramount since October 2013 and is promoted to vp of international theatrical marketing and distribution for Europe, Middle East, Africa.
He joined the studio as manager of international theatrical sales - Europe, Middle East, Africa in January 2007.
Cortes is promoted to vp of marketing and distribution Latin America and will oversee distribution and marketing activities as well as the continued growth within the expanding region.
He previously held the role of senior sales director Latin America since 2012 and joined the studio in 2007 as sales director for the region.
Lee has been hired as vp Asia - international theatrical marketing and distribution and will be responsible for all marketing and distribution activities for theatrical releases throughout Asia Pacific.