President and CEO Erik Bright has hired Ashley Fontaine to head Prodigy PR’s social media and internet marketing division.

Fontaine joins as evp and head of digital and will focus on executing strategy and social media campaigns for the firm’s clients.

Fontaine has an extensive background in creative ideation and digital strategy that began in the early-adopter days of social media under the mentorship of Ashton Kutcher.

“Each release campaign we worked on with Ashley over the last year exceeded our clients’ expectations and delivered outstanding results, so when it came time to add a digital division, she was the obvious choice to lead this effort for us,” said Bright.

“By adding these services to the results-driven PR capabilities we’re known for, we can truly provide a complete one-stop publicity and marketing package for our clients.”