RealD and Mexico’s second-largest exhibitor Cinemex have inked a ten-year deal that will see RealD become the exclusive 3D technology provider for the circuit.
The agreement will see approximately 700 auditoriums across the circuit equipped with RealD 3D technology, including the removal of approximately 540 alternative 3D systems that will be replaced with RealD 3D within the next two years.
RealD 3D is installed in approximately 23,500 auditoriums by around 1,000 exhibitors in 74 countries around the world.
Cinemex is the sixth-largest exhibitor in the world.
“We look forward to working with Cinemex to install RealD 3D technology across their circuit,” said Marlene Songin, vp, cinema at RealD. “By joining forces with Cinemex, RealD will significantly increase our footprint across Mexico.”