Agreement will see an additional 40 RealD 3D Cinema Systems installed at leading theatrical exhibitor The Space Cinema.
RealD Inc. and The Space Cinema have announced an extended agreement.
The deal will see an additional 40 RealD 3D Cinema Systems installed at the leading Italian theatrical exhibitor’s locations throughout Italy, bringing the number of RealD 3D installations to more than 140 across The Space Cinema’s locations.
Installations have begun and are expected to be completed by this summer.
Karina Neill, director of cinema, EMEA of RealD Europe, commented: “This agreement highlights our ongoing commitment to the Italian market. We’re excited that our collaboration with The Space Cinema continues to grow, and look forward to bringing our premium 3D experience to their passionate audiences.”
“We are delighted to extend our relationship with RealD, and expand its technologies across the circuit. As one of the leaders of a burgeoning and competitive Italian market, the ability to offer the very best movie-going experience to our filmgoers is absolutely paramount, and this is precisely what this extended deal, and RealD itself, provides,” added Donato Cupertino, director of operations of The Space Cinema.
RealD 3D is installed in approximately 475 auditoriums by leading exhibitors in Italy.