Doug Neil has been promoted to evp of digital marketing, Universal Pictures co-president of marketing Michael Moses announced on Monday .
The executive has served as svp of the studio’s digital marketing group since 2006 and oversees a team of 13 charged with formulating and implementing digital and social media strategy during theatrical and home entertainment release.
Neil reports to Moses and works closely with president of marketing Josh Goldstine.
“Doug earned this promotion with every click, like, post and share he and his team have generated for our films, propelling our studio into industry leaders in the digital and social spaces,” said Moses.
“Doug’s scope of work is staggering, his contributions fundamental to our recent run of successes, and he does it all with inexhaustible goodwill that seems to never run low. We’re incredibly fortunate to have him as a leader at our studio at a time when the landscape is changing so dramatically.”
Neil’s campaigns include global smashes Despicable Me 2, Fast & Furious 6 and Ted as well as The Purge, Les Misérables and Pitch Perfect.
The executive joined Universal in 2006 and prior to that served as director of account strategy at America Online where he had served since 2000.