Global communications agency promotes Marc Berry Reid to chief operating officer and Daniel Heale to chief client officer.
Way To Blue has announced the expansion of its executive team.
The global communications agency has promoted Marc Berry Reid to chief operating officer and Daniel Heale to chief client officer.
Berry Reid and Heale will join founder Olly Swanton, CEO Adam Rubins and CFO Otto Stevens on Way To Blue’s board of directors from Jan 1, 2014.
Previously European associate director, Berry Reid will now take overall responsibility for operations across Way To Blue’s operating territories, while Heale (previously associate director) will now take on managerial responsibility of the company’s client servicing, new product development and marketing across all operating territories.
Rubins commented: “Marc and Daniel have been instrumental in the company’s growth and we are delighted to appoint them as Board Directors. We are fortunate and proud to work with the best team in the business and as an Executive Team, I am confident that the company’s vision, operations, culture and people are in the best hands possible.”
With offices across the globe, Way To Blue’s client base includes 20th Century Fox, Universal Pictures, The Walt Disney Company, Sony Pictures, Red Bull and Arclight Cinemas.