The 2003 summer season ended in grand style over the long Labor Day weekend as Jeepers Creepers 2 set a record for the holiday weekend and four films passed $100m to raise to a record 14 the number of titles that have reached the milestone this season.
The new arrivals at the $100m club were Sony's S.W.A.T. and Charlie's Angels: Full Throttle, Universal's Seabiscuit and Paramount's The Italian Job, which re-expanded this weekend and jumped 28 places up the chart.
Jeepers Creepers 2 scored the best Labor Day weekend in history providing the best possible shoe-in to the all-important home entertainment release that will follow later in the year. Written and directed by Victor Salva, the continued exploits of the winged beast known as The Creeper drew a 52% male, 67% under-25 and 57% non-white audience. The original Jeepers Creepers opened on Labor Day 2001 on $15.8m and finished on $37.9m.
The North American summer season traditionally runs from Memorial Day weekend at the start of May through to Labor Day on first weekend in September and this year's session rose 2% against 2002, grossing a record $3.76bn (Nielsen EDI). However this figure needs to be tempered by the fact that ticket prices shot up by 7%. Official admission figures were unavailable at time of writing but the gross revenue and ticket price differentials clearly indicate fewer tickets were sold this summer. In fact, while gross revenue has risen steadily over the past three years, the number of admissions has sloped off since 1999.
The overall weekend gross was $125m, some 8% higher than Labor Day 2002.