Odeon is launching a series of new advance screenings under the banner ScreenUnseen.

Odeon Holloway Road

Audiences across the UK will get to watch new films before their official release, but the catch is that they won’t know which film they are seeing until it starts playing.

Tickets will be just £5.

Odeon will release clues via social media prior to screenings.

Andy Edge, commercial director, said: “What better way to enjoy a brand new and unique cinema experience than trying out Odeon ScreenUnseen, our exciting new series of exclusive advance screenings.

“We are always eager to find new ways to get guests excited about films and this new opportunity ensures that guests can enjoy the very best of brand-new titles before anyone else.”